Valerie Bauerlein, The Wall Street Journal, May 2, 2018
The Boy Scouts of America is changing the name of its marquee scouting program to reflect last fall’s historic decision to include girls. The Boy Scouts program for children aged 11 to 17 will lose the “boy” and be renamed Scouts BSA, effective in February of next year.
The rebranding announced Wednesday sets the century-old organization in direct competition with the Girl Scouts of the USA for a membership base that has been dwindling for decades.
Girl Scout alumna and volunteer Davia Temin said the organization must fight back aggressively against attempts to poach members. “They are executing on a hostile takeover, not just for the organization, for the girls of America.” […read more]