Eve Tahmincioglu, Directors & Boards, May 31, 2018
This week the news has been dominated by a racist tweet shared by TV sitcom star Roseanne Barr. And in an attempt to shift blame, Barr blamed the drug she claimed she was taking, Ambien. In a rare move, the Ambien’s manufacturer, Sanofi, took to social media with its own tweet:
Should companies weigh in on things like this? Should such decisions be a board issue?
“I think the statement by Sanofi ranks as the all-time best corporate quote/tweet of the century,” says Davia Temin. “They distinguished their brand and their company in the mind of the public for all eternity, and did the right thing to boot. A master stroke.” […read more]