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Thought Leadership

Disney Ignites A Firestorm By Dissing Scarlett Johansson: How To Damage An Iconic Company Brand In One Move

Leadership, "Reputation Matters," Forbes, August 1, 2021

Forbes-Disney-Ignites-Firestorm

Disney just shocked the industry, movie goers, Marvel fans, Scarlett Johansson lovers, and media watchdogs alike with its unnecessary, nasty response to Johansson's suit regarding "Black Widow's" changed distribution plans.

Instead of taking the high road in their public response to what is essentially a business matter — albeit an important financial one — they decided to go low and go mean. And in so doing not only have they angered industry leaders like Johansson's agents at CAA, action movie fans, and women's rights advocates, they have seriously put a dent in their reputation with their "un-Disney-like," off-brand behavior. Nasty, mean-spirited ad hominem attacks are just not what the public expects from Disney, or Marvel. These are supposed to be the good guys, after all. [...read more]

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