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Thought Leadership

It’s Not Over Until It’s Over: The Perils Of Declaring Victory In Crisis Too Soon

Leadership, "Reputation Matters," Forbes, July 20, 2021

Its-not-over-Forbes

Covid Crisis Rule #7: It is not over just because you want it to be.

Do you remember that ill-starred speech in the middle of the Iraq War, when President George Bush stood on the aircraft carrier USS Abraham Lincoln, with a banner hung behind him that announced "Mission Accomplished"?

Of course, the mission had not been accomplished. In fact, guerrilla warfare escalated and the vast majority of casualties in the Iraq war occurred after the speech had already been given. The whole affair turned into a huge embarrassment that President Bush later called one of the bigger mistakes of his career.

It turned into a global symbol of the triumph of wishful thinking over the truth. [...read more]

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