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Thought Leadership

Great Crisis Management is Counter-Intuitive: That's Why Boeing, Wells Fargo Are Getting It So Wrong

Leadership, "Reputation Matters," Forbes, April 8, 2019

4-8-19 Forbes Reputation Matters

It's easy to be a Monday morning quarterback, especially for huge companies facing huge problems. But too many companies, like Wells Fargo and Boeing, are getting it all wrong time and time again.

The stakes for their failure – doing the wrong things in crisis and not understanding why – are too high. And consumers, investors, partners, and stakeholders are suffering the consequences. Why the blind spots? Why the inability to get it right when crisis hits?

Why Companies Are Getting Crisis Response So Wrong

The core reason that so many big companies, who should know better, fail in crisis is because the best crisis management is counter-intuitive, sometimes even illogical, and they absolutely do not understand that.

So they listen to the wrong people, consider only partially the impact and ramifications of their actions, ignore emotion or the zeitgeist of the moment, reflexively make the wrong decisions, dig themselves into holes, and then are loathe or incapable of digging themselves out again. [...read more]

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