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Thought Leadership

When Masters Of The Universe Fall - How Facebook Committed The 7 Deadly Sins Of Crisis Management

Leadership, "Reputation Matters," Forbes, November 16, 2018

Forbes-MastersOfTheUniverse

Wall Street's Investment Bankers used to be called the Masters of the Universe, but that seems so last millennium now. As the mantle of unbridled self-confidence and ego has moved westward, many new "Tech Masters" have surpassed their predecessors in over-confidence, over-estimation of how powerful they are, and in how badly they can get things wrong. Crisis, of course, ensues.

Facebook showcases the whole issue. Every industry and every generation feels invulnerable as long as everything is going their way. And the behemoth that Mark Zuckerberg built has led the pack. But when a fall from grace comes, as it has come for Facebook (through their own mistakes says yesterday's blockbuster New York Times article Delay, Deny, Deflect: How Facebook Leaders Leaned Out in Crisis), it shakes the world. At least the cyber world, and all who live or visit there.

Crisis demands the ability to see clearly, the humility to admit mistakes readily, and the courage to do whatever it takes to fix those mistakes immediately. If you can't do this, you are committing one or more of the 7 deadly cardinal sins of crisis management. Facebook, it turns out, has committed all 7. [...read more]

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