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Thought Leadership

What Mark Zuckerberg Should Have Said

Leadership, "Reputation Matters," Forbes, March 23, 2018

What-Mark-Zuckerberg-Should-Have-Said

You know that Marianne Williamson quote: "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure?" Well so it is with Facebook. It turns out Facebook is far, far more powerful than any of us — even they, even Mark Zuckerberg — ever thought.

And with such awesome power comes awesome responsibility.

This week, Facebook shirked that responsibility through its terribly late and insufficient response to the Cambridge Analytica data hijacking scandal.

As a crisis advisor and coach who has crafted hundreds of what I hope are truly on-point, effective, and emotionally resonant crisis responses, here's what I wish Mark Zuckerberg had done to give the world a response worthy of a Facebook's vast global power and influence. [...read more]

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