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Thought Leadership

Poisoned Apple Antidote: 11 Ways For Apple To Recover Trust After Its Battery Slowdown Crisis

Leadership, "Reputation Matters," Forbes, December 31, 2017

The past several weeks have seen a string of mounting customer allegations against Apple, accusing the company of planning the obsolescence of its older 6 series iPhones through its last updates that limited those phones' battery power and slowed them down significantly.

After radio silence, on Thursday December 28th, Apple finally posted a plausible explanation of why the last update indeed does hobble performance, and an apology, clearly trying to contain the reputational damage it has sustained.

While that explanation is a perfectly adequate one – it is too little, too late. [...read more]

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