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Thought Leadership

Don't Waste Your Time(line) - Maximizing Your Own Viral Potential For Thought Leadership: #3 Of '10 More Don'ts Of Corporate Social Media'

Leadership, "Reputation Matters" Forbes, November 22, 2013

Thought leadership – the purest form of content – is a valuable currency on social media. Done innovatively, strategically, and well, it can build brand loyalty for organizations and individuals, and help to attract new clients. Done poorly or carelessly, it can do the exact opposite, and turn off these same customers.

How does any thought leadership gain traction today? Social media's increasing influence is now changing the entire game, compelling profound changes in content and sharing – affecting how, when, where, and why certain posts turn viral. [...read more]

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