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Temin and Co.

Thought Leadership

Reputation Trumps All -- Define Your Brand and Live It in the New Year, and Beyond

Reputation Matters, Forbes, January 2, 2013

After a year of such spectacular reputation failures, it’s about time that we all paid some concerted attention to our own reputations, both personal and corporate.

Whether it was Joe Paterno, Apple Maps, or Congress acting irresponsibly in the face of a "fiscal cliff," when a person or organization acts inconsistently with their established "brand," what they have promised, or how the world sees them, that tarnish doesn't wear off quickly. In fact it can redefine them because today as always, reputation trumps all. [ more]

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