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Must Reads-Social Media

Facebook’s Zuckerberg is working on a way to connect you to people you ‘should’ know

Johana Bhuiyan, recode, May 21, 2017

Mark Zuckerberg, the Facebook CEO who is totally not a future presidential candidate, shared some of what he learned from his early trips around the country. (ICYMI: The not-White House hopeful wanted to visit every state he hadn't spent a lot of time in this year.) The actual crux of the post comes later when Zuckerberg writes why he's taking on this new challenge. Basically: He's not running for office, he wants to find ways to strengthen Facebook's "community." [...read more]

Facebook's 'Town Hall' is probably the best thing the social network has ever done

Kerry Flynn, Mashable, March 27, 2017

Like it or not, Facebook has an impact on politics. The social network contributed to President Donald Trump's successful election, as much as CEO Mark Zuckerberg tried to lessen the blame on the rise of fake news. More recently, Zuckerberg started to acknowledge Facebook's role in politics, and on Monday the social network introduced its most impactful feature yet: a tool that lets its users — all desktop and mobile users in the U.S. — easily contact their local officials. It's called "Town Hall," reminiscent of what Facebook likes to see itself as, especially in political discussion. [...read more]

Getting all your news from Facebook is like eating only potato chips, Flipboard CEO Mike McCue says

Eric Johnson, Recode, February 13, 2017

Flipboard is redesigning itself around the concept of "smart magazines," collections of stories around specific topics that you choose to follow — and CEO Mike McCue wants you to know that humans are involved in choosing what stories you see. "We really believe that stories are more than just a bunch of ones and zeroes packaged together," McCue said on the latest episode of Recode Decode, hosted by Kara Swisher. [...read more]

Facebook and Google Step Up Efforts to Combat Fake News

Sam Schechner, The Wall Street Journal, February 6, 2017

Lambasted for doing too little to curb fake news during the U.S. presidential race last year, American tech firms are taking a different tack in Europe. With European countries heading into pivotal election campaigns in coming months, Facebook Inc. and Alphabet Inc.'s Google are rolling out initiatives and tools aimed at slowing the spread of online misinformation by flagging false or hoax news articles for readers. [...read more]

How CNN is ‘future-proofing’ itself

David Uberti, Columbia Journalism Review, October 13, 2016

On Wednesday, CNN launched a mobile app to curate a more personalized feed of business news. Last week, it hired away a crack team of BuzzFeed reporters who've frequently broken stories this campaign through archival research of historical interviews and video clips. Both developments—the creation of a digital product and addition of digital talent—point to a broader change that has come into clearer focus over the past year: It's not your father's CNN. [...read more]

What Not To Post on Social Media: 5 Questions You Need To Ask Yourself Before You Publish

Olsy Sorokina, Hootsuite, January 14, 2015

In the early years of social networks, we could hardly imagine a time when people would be getting fired over their social media posts. Now, a search phrase "fired over a Tweet" returns over 30 million search results on Google, all good examples of what not to post on social media. If you want to avoid getting in trouble with your boss, falling from grace in the the eyes of hundreds of fans, or costing your employer millions in legal fees, you should heed these warnings. [...read more]

Hearsay Social Founder: It’s a Huge Mistake for CEOs to Leave Social Media to Millennials

Clara Shih, Fortune, May 16, 2016

To bring about wholesale business transformation, company leaders must personally own and drive Social Business strategy—including and starting with the CEO. This article's author shares three ways CEOs can do this. [...read more]

Keeping Sanity in Your Twitter Feed

J.D. Biersdorfer, The New York Times, April 26, 2016

This article's author explains to those looking to reduce their annoyance levels when scanning their feeds, the difference between muting and blocking someone on Twitter. [...read more]

People Can Finally Tweet Their Tech Problems Directly to Apple

Bryan Lufkin, Gizmodo, March 3, 2016

Apple launched a tech support Twitter account. And people are already taking Apple up on its offer in droves. In between the warm welcomes and suspicious lack of jerks, Apple users are taking the opportunity to dump all tech questions and photos of frayed charging cables—with thousands of new followers by the hour. [...read more]

Updating trends on mobile

Gabor Cselle, Twitter, April 8, 2015

Trends are a great way to find out what people are talking about on Twitter at a given moment and at a single glance. So they've made some updates to the trends experience on mobile to make them more informative and easier to find. [...read more]

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