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‘Digital Transformation’ Is a Misnomer

Gerald C. Kane, MIT Sloan Management Review, August 7, 2017

Digital transformation is not about technology. A key misconception about digital transformation is that it is something that companies choose to do with technology or is primarily about their implementation and use of technology. It isn't. Instead, digital transformation is about how technology changes the conditions under which business is done, in ways that change the expectations of customers, partners, and employees. [...read more]

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